A New Look for Indulgence

Project

Lactel Temptation

Market

Malaysia

Client

Lactalis Malaysia

Year

2024

Scope of Work

Packaging, Branding

About

A New Look for Indulgence

Lactel Temptation is a premium yogurt range designed for those who seek indulgence in every spoonful. Our task was to refresh its identity, ensuring that the brand’s luxurious, dessert-like appeal is reflected in its packaging while maintaining a sense of familiarity and accessibility.

The design takes inspiration from the rich, velvety textures and decadent flavors of the product itself. A refined color palette, combined with appetizing visuals, creates a look that feels both premium and inviting. These elements were carefully balanced to heighten appetite appeal while reinforcing the brand’s positioning as an everyday indulgence.

By elevating its visual identity, Lactel Temptation aims to transform yogurt into more than just a snack - it becomes a moment of pure enjoyment & indulgence.

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147-1, Jalan SS17/1A, 47500

Subang Jaya, Selangor, Malaysia