Maggi Hot Mealz has been a familiar and favourite portable instant noodle, offering local Malaysian flavours for many to enjoy conveniently. To keep consumers excited, Maggi Hot Mealz planned a relaunch with improved noodles, more authentic flavours and stronger taste together with a new variant called ‘Lada Pedaz’.

We were brought onboard to refresh the packaging, give it a contemporary outlook and present itself as an upgrade from its predecessor. The end result was a brand new packaging that pops with bold colours in the supermarket aisle, that reflects a balance of contemporary & premium yet remains approachable.