A Splash of Syiok

Our mission was to rejuvenate the Maggi range with a fresh, colourful new look as part of a broader rebranding across the entire Maggi instant noodles portfolio in various formats. The goal was to capture the vibrancy, creativity, and spirit of today’s generation while preserving Maggi’s familiar and much-loved identity. Through bold colours, dynamic visuals, and contemporary design elements, the refreshed packaging injects new energy into the brand — making it more eye-catching, expressive, and relevant to Malaysians who have grown up with Maggi as a timeless kitchen favourite.