Shared memories bring families closer through familiar tastes, experiences and traditions and Nestlé’s range of Aiskrim Tradisi helps us relive these warm moments of togetherness through classic favourite ice cream flavours.

Our goal was to create a visual representation that deeply resonates with the tagline 'Ukir Senyuman dengan Sepotong Kenangan' (Savor The Delightful Taste of Tradition), evoking a sense of warmth, nostalgia, and heartfelt connection. The campaign captures the essence of these emotions, aiming to bring a smile to your face while bring back treasured memories associated with traditional flavours.