A Refreshing Drop

Our mission was to develop and design the campaign toolkit for the launch of Ricola Apple Mint, introducing a refreshing new flavour to the region. The campaign captured Ricola’s signature Swiss heritage and natural goodness while highlighting the delicate yet punchy notes of Apple Mint, creating an experience that resonates across APAC audiences. With adaptable campaign assets, every element was crafted to ensure consistent storytelling and seamless localization, empowering markets across Asia-Pacific to deliver a cohesive launch that truly celebrated the unique, refreshing experience of Ricola Apple Mint.