After a period away from shelves, Siggi’s was ready to make its return to Singapore. The challenge was not just to relaunch the brand, but to remind consumers why Siggi’s mattered - simple ingredients, high protein, and low-sugar indulgence.

Siggi’s comeback was built on a clear truth: in a market crowded with yoghurt that promises everything, simplicity stands out. We brought Siggi’s back with a scaled relaunch campaign that reintroduced its Icelandic minimalism while making the brand feel relevant, modern, and everyday-accessible for Singaporean consumers.

At the heart of the relaunch was the introduction of Siggi’s new Twin Pack, designed for real life, real routines, and real moments of consumption.

The campaign rolled out across digital, retail, and key brand touchpoints, ensuring an impactful return for Siggi’s.

By staying true to its Icelandic roots while speaking the language of modern Singapore, Siggi’s did not just come back. It came back stronger, simpler, and more relevant.